Taskin Goec: ‘I'm deeply online’

When Taskin Goec describes himself as a mixed-reality designer, it’s because working in just one world isn't enough for him.  For Goec, the physical and digital are already entwined — two sides of the same reality. “I often describe myself as the bridge between physical and digital fashion,” he says. “Not because I’m switching between two worlds, but because I genuinely believe we’re already living in a reality where those two are completely entangled.”

Based in Berlin, Goec blends traditional luxury craftsmanship with digital experimentation to create covetable digital-physical pieces whose striking silhouettes are crafted from a milieu of hypertextural materials.  Using his custom-trained AI, unconventional workflows, and a deep understanding of both mediums, Goes is focused on imagining new possibilities for fashion. His elevated work has appeared with SHOWstudio, The Fabricant, and Vogue+, and most recently in the newly-launched SYKY Showroom on Apple Vision Pro, where he presents his sculptural Vestige Leather Jacket alongside pieces from designers PET LIGER and Jacqueline Assar.

Beyond his hybrid design practice, Goec has nailed the art of connecting with audiences online. His luxurious designs are often presented playfully, framed through internet trends and cultural touchstones that create a shared language (if you know, you know). Elsewhere, he hosts brilliant digital fashion design masterclasses and breaks down how his pieces come to life.

To celebrate the launch of the SYKY Showroom and mark Goec's first steps into spatial computing, we caught up with the designer to talk about how garments – and identities – are evolving across physical and digital spaces.

How did you go from a traditional luxury fashion background to digital design? Aren’t physical craft and digital worlds apart?

Taskin Goec: People often think physical craft and digital design are worlds apart, but I see both as forms of craftsmanship. When you work with software deeply, it becomes intuitive: you understand how to navigate it, push it, and make it do what you need. Just like with physical materials, it’s about control, sensitivity, and precision. I don’t see a divide between the two. It’s the same commitment to refinement.

What was the experience of bringing your work to life on Apple Vision Pro? How does it feel to see it there?

Taskin Goec: I already believe that digital assets are real; they’re just immaterial. But seeing my work on Apple Vision Pro was the first time they actually felt physically present. When I looked at the jacket in mixed reality, it didn’t feel much different than seeing it in my studio. It was surreal, like watching a long-held vision from the digital fashion space finally come to life. You have to think differently about scale, resolution, and how the asset behaves in space, but once it’s there, the boundary between digital and physical dissolves.

Why did you choose to bring your Vestige Leather Jacket to the SYKY Showroom?

Taskin Goec: I chose the Vestige Leather Jacket because it’s one of my signature silhouettes: monumental, sculptural, and already existing in both physical and digital form. It’s a piece that truly lives in mixed reality. The material I used is this textured, earthy leather that catches light in such a dramatic way. When you see it in AR, especially at large scale, you can really look into all the crevices, the seams, the shadows, the surface detail. It’s a design that invites inspection and SYKY’s showroom creates the perfect context for that kind of intimate, spatial encounter.

Why do you think Apple Vision Pro's spatial computing technology is so good for showcasing luxury design and connecting with audiences?

Taskin Goec: Apple Vision Pro is so powerful for luxury design because it lets people see beyond the surface. You’re experiencing the story, the intention, the craftsmanship behind it. In the SYKY Showroom, you don’t just see the final piece you also see the process, the behind-the-scenes, even the software it was created in. You can scale the piece up, examine it closely, and notice details that would be lost in a flat image. It really highlights both the digital and physical labor that goes into luxury craft. It’s a space that values depth and attention, which are things fast fashion tends to skip over.

Your work often goes viral, and people always want to know whether it’s AI-generated. Can you walk us through your creative process and show us where AI fits?

Taskin Goec: What I always say is: “Yes, I use AI, but I use it very intentionally.” I train my own models, trained on my archive, my visual language, my point of view. Over the years, I’ve built a universe I call the technological swamp and my AI is rooted in that world. So when I generate something, it’s not random. It’s an extension of my creative DNA, shaped by years of design and storytelling. In that sense, designing with AI feels like collaborating with a version of myself, one that reflects everything I’ve built.

Why do you think people are so obsessed with knowing whether something has been made using AI or not?

Taskin Goec: I think the obsession with whether something is AI or not comes down to one question: Is there a human behind this? Is it coming from lived experience, from emotion, or is it just something artificially collaged together? And I think that’s a fair concern.

You often create unique stories for the avatars and pieces you design. Where do their identities come from and how do you develop them?

Taskin Goec: The characters and avatars I design belong to different tribes. Right now, there are two: The Palivar and the Arkadians. They’re twisted, heightened versions of real-life archetypes, based on people I’ve encountered or observed in everyday life. Each tribe reflects different fears and dreams that exist in the world around us. Their aesthetic is grounded in a level of detail that goes into things like where they buy their lunch, what perfume they wear, or where they would spend a perfect afternoon. I’m currently working on a third tribe, and for me, the idea is to create a living system of identities that grow, clash, and evolve, just like in real life.

We love how playful you are in your work and how reflective it is of your real-life observations, but without taking away from your luxury identity. How do you think that helps people connect?

Taskin Goec: I’m deeply online and that slips into the work. Beauty (anti)trends, niche references, language – they're all part of how we communicate now. I think luxury that acknowledges the internet feels more alive and relevant.

Find out more about the SYKY Showroom on Apple Vision Pro and shop Taskin Goec's Vestige Leather Jacket.